Topic Areas in Development

Future classes may include the following topic areas. You will find that many of the Small Business Management topics would also be valuable to anyone entering the Independent Publishing field.

Small Business Management   Independent Publishing
  • Is Self-Employment Right For For You?
  • Choosing an Effective Home Business
  • Small Business Loans
  • Basics of Business Plans
  • Recommended Software for the Small Business
  • Financial Basics
  • Analyzing your Audience
  • Marketing Plans
  • Creating Your Brand
  • Proprietership, LLC, Incorporation - Which Business Structure is Right For You?
  • All about Incorporation
  • Obtaining a Credit Card Merchant Account
  • Legal Basics - What You Need to Know
  • Basic Accounting Principles- Basic Requirements for the Small Business
  • Which database program should you use?
  • Database Basics
  • Taxes - What the Sole Proprietor Needs to Know
  • 20 Ways to Make the Internet Work for You
  • Using Application Service Providers to Make Your Life Easier
  • Effectively Using Newsletters in your Business
  • Low-cost Marketing Techniques
  • Internet Marketing Techniques
  • Using Radio Interviews to Market Your Product
  • Developing an Effective Press Kit
  • Interviewing and Hiring Employees
  • Legally Firing Employees
  • Employee-related Tax Issues
  • Reducing Operating costs: Best deals on long distance, office supplies, Internet costs
  • Time Management Techniques
  • The Benefits of Documentation
  • Collecting Debts
  • Remodeling Your Website

  • Is Independent Publishing Right for You?
  • Pre-Publishing Basics
  • ISBNs, SANs: What they are, what they mean to your company
  • Recommended Software for the Independent Publisher
  • Naming your publishing company
  • Pros and Cons of Fiction, Non-fiction, hardcover, softcover.
  • Why You Need a Business Plan for your Publishing Company
  • Market Research - Does the world need your book?
  • Should you publish that children's book?
  • Making a Profit - the Realities
  • Copyrights and Trademarks
  • Basic Laws Publishers Need to Know
  • Should you hire a Copy Editor and/or Indexer?
  • Basics of Effective Book Cover Designs
  • Creating an Effective Title for Your Book
  • How to Select a Book Manufacturer
  • The Book Manufacturing Process and the Importance of Choosing the Proper Papers
  • Your Responsibilities in working with the printer - And What to Do When Things Go Wrong
  • Developing Efffective Fliers, Postcards, and other Marketing Materials
  • All about E-books
  • Pros and Cons of Print-on-Demand publishing
  • Fulfillment - What to do when you can't do it all yourself
  • Working with the U.S. Post Office
  • Basics of Book Reviews
  • Working with Amazon.com
  • Marketing your Book
  • Low-cost Marketing Tips
  • Finding the Right Publicist
  • Working with a publicist
  • Media Campaign Tips
  • Media Training - How to Give Effective TV and Radio Interviews
  • Getting On Oprah & Other Dreams
  • How to Make Full Use of the Internet to promote your book
  • Promoting Fiction
  • Promoting Cookbooks
  • Alternatives to Bookstore sales
  • Selling Subsidiary Rights
  • Tips for Effective Booksignings
  • Foreign Sales
  • Resources for Color Printing

Knowledge is the key to success.
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